A/B Testing Platform

An AI-powered experimentation platform scaled from a vibe-coded prototype into a production-ready system for automated A/B testing and conversion optimization.

Marketing

Scale & Optimize

Enterprise

Industries

Marketing

Business type

SaaS

Platforms

Web

Year

2023

Duration

3 years

Team members

2 Description

This project is designed to automate website optimization through continuous experimentation.

The product was initially built using a vibe coding approach, which enabled rapid validation but introduced limitations in performance, scalability, and maintainability. Our role was to transform it into a production-ready SaaS system, capable of handling real users and complex experimentation workflows.

We restructured the architecture, refactored core components, and optimized system performance to support AI-driven A/B testing, real-time analytics, and continuous optimization. The result is a scalable platform that enables businesses to generate variations, run experiments, and improve conversion rates through automated decision-making.

The challenge

The platform had been rapidly built for validation but required significant restructuring to support real-world usage and scaling.

Transitioning from a vibe-coded MVP to scalable architecture
Refactoring unstable and hard-to-maintain codebase
Supporting real-time experimentation workflows
Handling increasing data and traffic volumes
Ensuring system reliability and performance
Preserving product functionality during refactoring

Outcome

Transformed a prototype into a scalable SaaS platform
Improved system performance, stability, and maintainability
Enabled continuous AI-driven experimentation workflows
Prepared the platform for user growth and monetization
Established a strong technical foundation for future scaling

Product screens

Technology stack

Claude

OpenAI

Next.js

React

Tailwind CSS

TypeScript

Supabase

Prisma ORM

Azure

Cloudflare

GitHub Actions

Want to build something similar?

This product evolved using our Scale & Optimize approach — helping businesses improve performance, scalability, and system reliability.

We refine architecture, optimize workflows, and ensure systems are built to handle growth, increased users, and long-term operational efficiency.

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