A scalable AI-powered marketing platform transformed from a no-code MVP into a production-ready system through architecture redesign, performance optimization, and system scaling.
Marketing
Scale & Optimize
Growth Stage
Industries
Marketing
Business type
AI Marketing Automation Platform
Platforms
Web
Year
2025
Duration
6 months
Team members
6
Description
This project focused on scaling an existing AI-powered marketing platform that was initially built using a vibe coding / no-code approach.
While the MVP validated the idea, the system faced limitations in performance, scalability, and maintainability, making it unsuitable for real-world growth.
Our role was to transform the product into a production-ready platform, including:
Refactoring the system architecture
Rebuilding critical components with scalable technologies
Optimizing performance and API handling
Structuring the backend for future growth
The platform enables users to automate marketing workflows using AI, including content generation, campaign support, and data-driven insights.
This project demonstrates how early-stage products can evolve from rapid prototypes into scalable SaaS systems.
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The challenge
The platform had been rapidly built for validation but required significant restructuring to support real users and growth.
Transitioning from no-code / vibe-coded MVP to scalable architecture
Refactoring unstable or non-performant components
Handling increasing data volume and API usage
Improving system reliability and response times
Maintaining existing functionality while rebuilding core systems
Preparing the platform for real-world usage and scaling
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Outcome
Transformed a prototype into a scalable, production-ready platform
Improved system performance, stability, and reliability
Rebuilt backend architecture for long-term scalability
Enabled handling of larger user base and data operations
Preserved and enhanced core AI-driven functionality
Established a strong technical foundation for future growth
Product screens
Technology stack
DeepSeek
LangChain
LangGraph
Pinecone
Next.js
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